Where Is The Row Bag Made? Reveal The Truth

The Row bag uses top-quality leather, pays attention to exquisite craftsmanship, pursues a kind of “relaxed elegance”, and its design with smooth and simple lines has gained popularity among many consumers.

Such high-quality high-end bags. Do you know where The Row is produced? If you have bought The Row bag, you may have noticed the label inside the bag, which says “Made in Italy“! Yes! The “Made in Italy” label on The Row handbag is genuine and official, representing the brand’s high-end positioning and commitment to specific craftsmanship standards.

This article will explore in which regions The Row bag is mainly produced. Is it produced in Italy, the United States or France?

 

What is The Row bag?

The Row bag is a high-end handbag series designed by The eponymous luxury brand The Row, founded by American twin sisters Ashley Olsen and Mary-Kate Olsen in 2006. It is renowned for its minimalist design, top-quality materials and understated luxury style, and is hailed as “the American version of Hermes”. In recent years, its retention rate in the luxury goods market has reached as high as 97%, and it is even regarded by some fashionistas as a “future classic bag” that can rival the Hermes Birkin.

The brand background of The Row

The Row is a high-end luxury brand founded in 2006 by American actress and designer Mary-Kate and Ashley Olsen (Olsen twins). The name is inspired by the famous Savile Row in London, symbolizing the pursuit of ultimate precise tailoring and custom-made craftsmanship.

 

The design philosophy of The Row bag

The Row is hailed as the pioneer of the “Quiet Luxury” concept, with “less is more” at its core, and its design features are distinct:

• No obvious logo: Not relying on brand logos to showcase identity, but speaking through texture and cut. Through minimalist design without logos or complicated decorations, it emphasizes the texture of the material itself and the precision of the cut.
• Minimalist color: Mainly using neutral tones such as black, white, gray and brown to create an eternal classic.
• Simple lines: The minimalist and neat silhouette emphasizes a “low-key yet elegant” temperament.

 

The market positioning of The Row bag

The Row bag focuses on serving the group of high-net-worth women, especially favored by workplace elites and fashion bloggers. Its celebrity clients include Kendall Jenner, Jennie, Gao Yuanyuan, etc. The unique positioning of The Row is manifested as:

• Price range: It lies between traditional top luxury (Hermes, LV) and light luxury, ranging from the basic model at $1,850 to the high-end model at $5,600. It targets the high-end luxury market and offers “affordable ultimate luxury”.
• The second-hand market has performed astonishingly well: the retention rate of some classic models is as high as over 85%, ranking alongside Hermes and Goyard as “unicorn” brands.
• Regarded as a representative of the “old money style”, it is a symbol of low-key luxury and status.

 

The quality guarantee of The Row bag

Leather becomes more lustrous with use, forms a unique patina, and has a service life of over 10 years.

The craftsmanship details are meticulous, such as double-thread sewing and reinforced hardware, making it highly durable.

 

Is It Worth It?

Yes, for those who pursue timeless, unmarked luxury items with unique materials and structures, the Row bag is regarded as a wearable family heirloom. However, their high prices more reflect exclusivity and artistry rather than mass appeal.

 

Why is The Row bag so popular?

Material and craftsmanship

Made from top-quality materials such as Italian calfskin and French saddle leather, with a high proportion of handcrafted items and details that rival those of Hermes.

No excessive marketing: The brand adheres to the principle of “letting the product speak for itself”, does not rely on celebrity endorsements, and focuses on the intrinsic value of the product.

 

Value preservation and investment attributes:

The 2025 Rebag report shows that The Row bags retain 97% of their retail value in the second-hand market, and the resale prices of some popular models even exceed their original prices.

Compared with The “one bag hard to come by” of the Hermes Birkin, The Row bag has a lower price threshold (about 10,000 to 30,000 US dollars), but it also has the potential for long-term value preservation.

 

Practicality and versatility

• No seasonal restrictions: The basic color series (black, brown, off-white) can be matched with any style of clothing.
• Functional design: Such as the adjustable side straps of the Margaux series and the drawstring opening of N/S Park, taking into account both safety and convenience.
• The success of The Row bag lies in its perfect integration of understated design and top-notch craftsmanship. It doesn’t rely on its Logo to showcase its identity, but rather wins the favor of true bag confers with the high-end feel of its materials and the precision of its cutting. As a fashion blogger put it, “You may not recognize what kind of bag it is, but you can surely sense its uniqueness.”
• In short: The Row bag = minimalist design + supreme quality + quiet confidence.

 

The Row bags made in which country?

The Row bags are mainly manufactured in Italy, and some products may be produced in the United States or other countries. This is closely related to its high-end positioning and the pursuit of craftsmanship quality.

 

The production site of The Row bags

• Italy: Most of The Row’s bags are made in Italian studios, which are renowned for their expertise in luxury leather goods. These workshops are usually the same as those used by top European fashion companies, ensuring excellent quality, sewing and finishing.
• The United States: Limited editions or special editions may be produced in the United States, in line with the brand’s commitment to quality control and handcrafted production.

 

Officially confirmed origin information

On The product page of The Row’s official website, almost all bag products are clearly marked “Made in Italy”, which includes:

• Leather series: Nu Mini Twin, 90’s Bag, Margaux, etc
• Canvas series: Park Three Stitch tote bag
• Nylon series: Slouchy Banana Two crossbody bag

 

Authoritative luxury e-commerce platforms have also unanimously confirmed this information:

• NET-A-PORTER: “The Row’s bags are made in Italy and to excellent standards”
• SSENSE: The product description indicates “Made in Italy”
• 24S: Multiple bag styles are marked “Country of manufacture: Italy”

 

A few products are manufactured in regions such as the United States or France

Although The vast majority of The Row bags are produced in Italy, there is information indicating that:

• Some early or special series may be manufactured in the United States
• Some styles (such as the Marlo series) may be produced in France
• Supplementation from other production sites

 

The production model of the men’s wear line: The Row men’s wear collection adopts a multi-region collaborative production model of “Japan, Europe and the United States”, which reflects the brand’s integration of the craftsmanship strengths of different regions.

 

The quality significance of the place of origin

It is no accident that The Row chose Italy as its main production site:

• Italy boasts world-class leather craftsmanship and traditional workshops
• The brand emphasizes “ultimate craftsmanship and quality”, and “Made in Italy” is the material embodiment of this concept
• The origin label is part of the product quality guarantee. All genuine packages contain brand labels and origin information

 

How to confirm the origin of the bag you purchased

The exact production location information of luxury bags is usually clearly marked on the product label or tag. If you are considering making a purchase, the most direct way is to check the brand’s official website or the specific product description page of an authorized retailer, which usually includes information about the place of origin.

More than 95% of The Row bags are produced in Italy, which is an important sign that the brand adheres to high-end quality. When purchasing, you can confirm the specific place of origin by checking the inner lining label of the product. Genuine products must be marked with “Made in Italy”(a few exceptions may be marked with “Made in USA” or “Made in France”).

 

Is The Row produced by Randall?

No, The Row is not produced by Randall.

The luxury fashion brand the Row has no connection in production or ownership with any company or individual named Randall.

The Row is a luxury fashion brand founded by Mary-Kate and Ashley Olsen in 2006. This is an independent high-end brand, renowned for its minimalist aesthetics, outstanding tailoring and understated luxury.

Randall Leather Co., a U.S.-based maker of custom holsters and leather goods (unrelated to luxury fashion).

 

What is Randall?

Randall is a polysemous term, mainly referring to the following entities:

• Randall Manufacturing: An American company, founded in 1955, mainly produces industrial insulation products, storage equipment and home building materials, such as air conditioning covers, insulating partitions, door curtain systems, etc. Its headquarters is located in New Jersey. The products are labeled “Made in USA” and have no connection with The Row package.
• Randall Leather Company (USA): A well-known American company founded by Ron Randall in 1956. Specializing in handcrafted leather cases, gun straps and tactical equipment, rather than luxury handbags or fashionable accessories. The company is headquartered in Arizona and is respected by the shooting and law enforcement communities for its durable and custom-made leather products. It has nothing to do with The Row, Coach, or any high-end fashion brand.
• Loeffler Randall: An American shoe and bag brand founded by Jill Loeffler and Randall Scott in 2004-2005. It focuses on The light luxury style. The product prices are approximately $250-$395. It is a completely different brand from The Row.
• Randall Leather Designs: A brand specializing in equestrian leather goods, producing belts, wallets and accessories, unrelated to high-end fashion bags.
• Randall Herald Bags: A brand of small handmade leather bags, using Italian leather and having no connection with The Row.
• Randall Knives: A renowned American custom knife brand founded by “Bo” Randall in 1938, it is hailed as the “ancestor of custom knives in the 20th century” and has nothing to do with bags.
• Randall Amplifiers: A guitar amplifier brand founded by Don Randall, unrelated to the fashion industry.

 

Summary of Randall

“Randall” Referent	Field/Industry	Relationship to The Row
Randall (Construction Company)	Construction/Engineering	Unrelated. A US-based mechanical and electrical engineering contractor.
Loeffler Randall (Fashion Brand)	Fashion/Women’s Shoes & Bags	Unrelated. An independent women’s brand founded by designer Jessie Randall.
Randall (Handmade Knives Brand)	Knife Manufacturing	Unrelated. A US-based handmade knife brand originating in the 20th century.
Randall (Guitar Amplifier Brand)	Musical Instruments/Audio	Unrelated. A well-known guitar amplifier brand.
Randall Industries (Steel Company)	Steel Manufacturing	Unrelated. An Australian steel fabrication company.
“Randall” as a Personal Name	General	Unrelated. A common English surname and masculine given name.

 

Analysis of The Relationship between Randall and The Row

After a comprehensive investigation, no connection was found between The Row official and “Randall”. The following are several possible sources of misunderstanding:

• Brand confusion: It is possible to confuse “The Row” with other brands with “Row” (such as Radley’s Eden Row series).
• Misreading of The series name: The Row has a pair of “Randa” wide-leg pants, but this is a clothing series, not a bag product, and has nothing to do with “Randall”.
• Contract manufacturing factory speculation: Although there is information suggesting that The Row bag might be manufactured by certain Italian workshops (such as MARINI industrie SPA), none of these workshops are “Randall”, and the official website only emphasizes “Made in Italy”, without mentioning the specific contract manufacturer.

 

Common misunderstandings about “Randall”

Loeffler Randall is an independent brand

Loeffler Randall is an American new fashion brand founded by designer Jessie Randall and her husband Brian in 2004. It started with shoes and boots and later expanded into women’s clothing and bags.

This brand has no connection with The Row. The price range is $250- $600, which is much lower than The Row’s pricing (the bag is about $10,000 – $30,000).

 

Other possible points of confusion

• Botkier: A bag brand founded by New York photographer Monica Botkier, which has a different style from The Row.
• Khaite: A New York brand founded by Catherine Holstein, it is often mistakenly regarded as a “substitute for The Row”, but in fact it is an independent brand

 

Why is there a misunderstanding about “Randall”?

Similarity of brand names

The Row, like brands such as Loeffler Randall, belongs to the minimalist style, which leads to confusion among consumers.

Some budget brands (such as Toteme and Khaite) have been called “The Row alternatives “by the media, further exacerbating misunderstandings.

 

Differences in market positioning

The Row targets the high-end luxury market, with bag prices typically ranging from $10,000 to $30,000.

Brands like Loeffler Randall are affordable ($250- $600) and target the mass market. There are obvious differences between the two in terms of price and positioning.

 

Is The Row bag made in Italy?

Yes, The Row bags are mainly manufactured in Italy. This production strategy is closely related to its high-end positioning and the pursuit of craftsmanship quality.

 

The type of bag made in Italy

The product page of The Row official website and all authoritative luxury platforms clearly mark “Made in Italy“, including:

Classic style

• 90’s textured leather handbag: Made of ivory-textured calfskin, with a zipper at the opening and a dust-proof bag. Clearly marked “Made in Italy“.
• N/S Park textured leather handbag: Made of dark green calfskin, with an open opening and lacing, lined with suede inside, and also marked as Italian origin.
• Leather backpack: Made of Italian calfskin, with a drawstring opening and single-shoulder crossbody design. The internal capacity can accommodate a tablet computer. The 2020 model is priced at $4,260.20. All series are marked “Made in Italy”.
• ALLIE bag: Cowhide with sheepskin lining, top zipper binding, main compartment and zipper pocket design, adjustable shoulder strap. The manufacturer’s style number shows the origin as Italy.
• Special materials: Bags made of canvas and nylon are also made in Italy.

 

High-end series

• EW Margaux bag: Made of cowhide, with a top lock opening and closing, double handle design, leather pocket inside and zipper pocket. The manufacturer number clearly indicates “Made in Italy“.
• Ben Bag handbag: Woven cowhide outer layer with fabric lining, invisible magnetic clasp on the top, main compartment and inner zipper sliding pocket design. The origin is also Italy.
• The high-end series of bags also includes the Marlo series, Alger tote bags, etc.

 

Summary of The Row bag made in Italy

Bag Name	Sales Channel	Country of Origin
Ida Bag	Brand Official Website (therow.com)	Made in Italy
Terrasse Shoulder Bag	Lane Crawford	Made in Italy
Rene Crossbody Bag	Lane Crawford	Made in Italy
Peggy Clutch	Lane Crawford	Made in Italy

 

Italy serves as the main production base

• The vast majority of bags are clearly marked “Made in Italy” : It can be seen from the retrieved information that core product lines including the Margaux series, N/S Park series, Half Moon series, such as the Margaux 15 handbag, N/S Park textured leather handbag, 90’s textured leather handbag, etc., are all clearly marked as “Made in Italy“.
• Craftsmanship and Quality Assurance: Italy has a long tradition of leather craftsmanship and experience in luxury goods manufacturing. The Row selects Italy as its main production site, ensuring the quality of top-quality calfskin and meticulous handcrafting. For instance, the Margaux 17 leather tote bag is made of “natural grain cowhide, with a fine texture, soft touch and excellent wear resistance”, and relies on “advanced European leather processing technology and strict quality control”.

 

“Made in Italy: Dual Assurance of Craftsmanship and Fabric.

Top-quality leather selection

The Row handbags are mostly made of high-quality leather from Florence, Italy, such as calfskin and Tuscan virgin cowhide, etc. These leathers are renowned for their softness, durability and natural texture. They need to be cut in large sheets without any seams to ensure smooth lines and uniform texture on the bag body. For example:

• India Bag: Made of Italian calfskin, it is available in classic colors such as chestnut brown, camel, black, and ivory white. It is paired with a round handle and a hidden lock, combining practicality and elegance.
• Half Moon Leather Handbag: Made of smooth calfskin, it forms a natural patina over time, the color deepens, and minor scratches can be repaired by rubbing and pressing, reflecting the “vitality” of the leather.

 

Handmade tradition

The Row continues the tradition of Italian handcrafted bags and pays attention to the refinement of details. For example:

• Sally Handbag: Inspired by the minimalism of the 1990s, it is exquisitely crafted from fine-grained calfskin in Italy. The unlined design retains the soft texture of the leather. The flap opening and closing, combined with the leather hidden buckle, showcases the “invisible craftsmanship”.
• Leather backpack: Made of Italian calfskin, it features a drawstring opening and a single-shoulder crossbody function. With ample internal capacity, it strikes a balance between practicality and styling.

 

Market positioning and consumer perception

• The representative of “Quiet Luxury” : The Row emphasizes the texture of the material itself through a minimalist design of “no Logo and no complicated decoration”, and the Italian-made label reinforces its low-key luxury brand image.
• The trust of high-end consumer groups: High-net-worth female consumers generally recognize the quality guarantee and craftsmanship value represented by “Made in Italy”, which is also one of the important reasons why The Row bags have a retention rate of 97% in the second-hand market.

 

Industry discussions on “Made in Italy”

• Industry background: In recent years, there have been many disputes in the luxury goods industry where the “Made in Italy” label does not match the actual production location. For instance, Loro Piana was exposed for outsourcing part of its production to Chinese companies.
• The Row’s position: Despite such problems in The industry, The Row has always insisted on manufacturing its core product line in Italy, which is in line with its brand concept of “tailor-made clothing”.
• Consumer tip: When making a purchase, pay attention to whether the brand truly insists on the place of manufacture it claims, rather than relying solely on the label for judgment.

 

Is The Row bag made in China?

The bags of The Row are not manufactured in China. Its core production site is still in Italy, and the brand clearly emphasizes that there is no original factory for OEM in China.

 

Key facts:

✅ Major producer: Italy (most bags are marked “Made in Italy”).

✅ materials include Italian leathers from top tanneries (such as calfskin and lambskin).

❌ not made in China – The Row does not use Chinese factories to produce leather goods.

🔍 Authentic The Row bag always has a cautious inner label indicating country of origin (almost always Italy).

This commitment to handcrafted production in Europe and The United States is at the core of The Row as a high-end, minimalist luxury brand, on par with brands like Bottega Veneta and Loro Piana.

 

Disputes over the Chinese market and contract manufacturing

• No original factory OEM: Users and merchants on platforms such as Rednote(Xiaohongshu) have clearly pointed out that The Row bags have no original factory OEM in China. Most of the products claiming to be “original factory” on the market are counterfeits. Although some merchants claim to “restore the quality of counter sales”, neither the official brand channels nor the product labels mention “Made in China“.
• Some products may be subject to outsourcing risks: Although core products are made in Italy, luxury brands occasionally outsource some non-core processes (such as accessory production) to low-cost regions like China. However, there is currently no public evidence to suggest that The Row bags have such a situation, and the brand maintains its high-end positioning through strict supply chain management.

 

Brand official information and product labels

The bag products of The Row, such as N/S Park textured leather handbags, ALLIE bags, EW Margaux bags, etc., are all clearly marked “Made in Italy”, indicating that their origin is Italy. The brand conveys the core values of “handcrafted craftsmanship” and “quality assurance” through the “Made in Italy” label, which is consistent with the common quality endorsement strategy of luxury brands.

 

Supplementary explanation of the brand’s production layout

Among The clothing product line of The Row, some women’s clothing is still manufactured in the clothing industrial district of Midtown Manhattan, New York, while men’s clothing is produced in Japan, Europe and the United States. However, as the core accessory category of the brand, the production of bags is mainly concentrated in Italy, which contrasts with the scattered layout of the clothing production lines and further highlights the brand’s emphasis on Italian craftsmanship.

 

Why won’t it be produced in China?

Brand positioning and craftsmanship requirements

The Row takes “ultimate craftsmanship and quality” as its core and chooses production in Italy because:

• Italy boasts world-class leather craftsmanship and a century-old tradition of workshops.
• The brand insists on using top-quality Italian leather materials (such as special leather provided by the largest leather merchant in Florence).
• Each bag has a clearly embossed logo and origin label inside, which is an important proof of authenticity.
• The authorities have explicitly denied any Chinese contract manufacturing
• The Row has never officially authorized any Chinese factory to produce its bag products.
• The brand strictly controls the production process to ensure that every product meets its strict standards.

 

How to distinguish counterfeits?

You may see products in the market that claim to be “The Row” but are marked as “Made in China”. These are 100% counterfeits rather than official genuine products. Distinction method:

The genuine The Row bag must have a clearly embossed logo and the place of origin (Italy or in very rare cases, France) inside.

The official product prices start from $1,350 (such as the Slouchy Banana nylon bag), and the high-end series can reach more than $5,000 (such as the Alger tote bag)

 

Conclusion

The Row bags are mainly manufactured in Italy, which is the core support for the brand’s high-end positioning. Some products (especially women’s clothing) are produced in the United States. The men’s clothing line adopts a collaborative production model involving Japan, Europe and the United States.

The Row handbags are produced in Italy, relying on a local top-notch leather workshop with a long history. They use high-quality Italian leather to ensure that each product features outstanding handcrafted details and structural texture.

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