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December 16 , 2025
Have you ever heard of such a luxury bag brand as The Row? Perhaps you have seen fashionistas carry it on the street before. The Row bags are a perfect blend of minimalism and understated luxury. With the core concept of “no Logo, high quality“, they have become a representative brand of the “quiet luxury style“.
Whether you are a career woman who pursues understated luxury or a fashionista who likes a minimalist style, The Row bags can meet the dual pursuit of quality and design. The Row bags are expensive and have a high market retention rate, making them an “affordable alternative to Hermes“.
This post will explore why The Row bags are so expensive, whether they are worth such a high price, and analyze from the perspectives of materials and craftsmanship.
The Row is an American luxury brand founded by sisters Mary-Kate and Ashley Olsen in 2006. It is renowned for its minimalist, ultra-high quality and understated luxury style. Its bags are the core products of this brand.
The Row was founded in 2006 by the Hollywood child star twins Mary-Kate and Ashley Olsen. They began starring in the TV drama “Full House” when they were only 9 months old, but they were not content with their acting achievements. Instead, they resolutely changed their career path and founded their own fashion brand.
Because of their petite figures, the Olsen sisters found it very difficult to find suitable clothes in the United States. They often had to send ready-made clothes to tailors to be reduced in size before wearing them, which made them have extremely high requirements for well-fitting cuts. The brand name “The Row” is a tribute to Savile Row, a famous bespoke suit street in London, conveying the brand concept of “putting tailoring at the center”.
The starting point of The Row was a “perfect” white T-shirt priced at 195 US dollars. It had no logo and no unique design visible to the naked eye. However, due to its exquisite cut, it was like haute couture, allowing people of different body types to show their most beautiful figures and achieved great success. This extreme pursuit of basic items laid the foundation for the brand’s subsequent development.
The bags of The Row perfectly embody the essence of the brand:
The Row bag is a luxury leather item handcrafted by the minimalist fashion house founded by Mary-Kate and Ashley Olsen in 2006. These bags are renowned for their impeccable craftsmanship, high-quality materials and complete lack of marking – this is the ultimate expression of “quiet luxury”.
The Row handbag embodies the brand’s core principles:
Crafted by generations of highly skilled Italian artisans
The Row’s Margaux bag is a luxury item, and its price may vary depending on the model, size and place of purchase. According to the latest information, the price of a Margaux handbag usually ranges from 2,500 to 8,000 US dollars.
The smallest Row Margaux 10 standard leather bag starts at $3,650, while the high-end EW Margaux bag can reach up to $8,145. The most popular one is the Margaux 15, with a retail price of $4,700.
To know the exact price, it is best to check the official website of The Row or authorized retailers such as Net-a-Porter, Farfetch or SSENSE.
EW Margaux: $8,145 (statement piece)
The reason why The Row handbags are so expensive lies in their ultimate pursuit of top-quality fabrics, exquisite tailoring techniques, limited and scarce strategies, and the unique brand value system constructed by the “quiet luxury” concept, rather than relying solely on brand logos or marketing hype.
The Row is extremely strict in the selection of fabrics: luxurious materials such as double-sided cashmere, trimmed Russian lambskin, French brandy leather, and top-quality mink are its basic configurations. Joe Karban, the vice president of brand purchasing, once said, “What our team truly cares about is the art of making clothes, not uniform products.” This dedication to materials extends to The field of handbags, making each The Row handbag a carrier of material art.
The Row’s vegetable-tanned leather handbags are tanned with plant tannins. They have a warm brown color and a rough texture. With use, they gradually turn into a “honey color”, creating a unique aesthetic of the passage of time. This process is not only costly but also requires experienced artisans to handle it meticulously to ensure that every piece of leather meets the texture standards set by the brand.
Even the seemingly simple Half Moon bag has a hidden design: The inclined zipper design is not only beautiful but also conforms to the body curves and ingeniously decorates the arm lines. The exterior is made of dirt-resistant calfskin, while the interior is soft suede, which not only protects the items but also enhances the user experience. This design concept of “sparing no expense for the user experience” runs through all products.
The Row handbag was called “Anonymous Anti-It Bag” by the American edition of VOGUE. Its original design intention was that passers-by couldn’t recognize the brand logo at all. The T-shaped snap button on the bag is only visible when it is opened. This design concept that “only those who understand will understand” creates a kind of hidden charm like that of an elite club.
As early as 2019, The fashion media BoF described The Row1 as “Quiet Luxury”. In The flashy and noisy fashion world, The Row redefines the connotation of modern luxury with an almost silent posture – true luxury does not need to be noisy; it only requires the highest quality materials, the most exquisite craftsmanship and the most timeless design.
What The Row handbag demonstrates is not only wealth and ability, but more of a kind of aesthetic taste that can be regarded as high-end. As a tech company founder put it, “No one will notice that you’ve worn it 500 times. People will only see that you look energetic and then quickly shift their attention to what you’re saying.” This “subtle sense of sophistication” is precisely what the modern elite class pursues.
The Row has only 21 stores worldwide and adopts a reservation system to restrict purchases. The global annual production of core items is only 2,000 pieces, which is much lower than that of Brunello Cucinelli at 50,000 pieces. This strict channel control and production volume limit have greatly enhanced the brand’s scarcity and mystery.
The Row neither promotes its brand nor invites celebrities to sell its products. Even on its official Instagram, you can hardly find a few of its products. The brand’s first advertisement was published in the American edition of Vogue magazine. Apart from the brand name carelessly written at the bottom of the two-page all-white advertisement page, there was nothing else. This sense of mystery has attracted a large number of fans and celebrities to come for its reputation.
When two believers of The Row meet in a crowd, ordinary people can’t figure out the ins and outs. Only a pair of “trained” eyes can recognize their kindred spirits with the same good taste. This covert identification mechanism makes The Row handbag a status symbol for the elite circle rather than a mass consumer good.
Although The Row has been established for less than 20 years, the residual value of its Margaux handbags in the second-hand market has reached 73%, comparable to that of Hermes Kelly bags (with a residual value of 70%-80%). This ability to retain value is extremely rare in the luxury goods market, especially for a relatively young brand.
In September 2024, The Wertheimer family, the owners of Chanel, and Francoise Bettencourt Meyers, the heir of L ‘Oreal, along with other investors, acquired a minority stake in The Row, with a transaction valuation of up to 1 billion US dollars (approximately 7 billion yuan). This move is undoubtedly The highest recognition of The Row’s strength and value.
At present, when The luxury goods market is experiencing a cold spell, The Row seems to remain unscathed. Over The past three years, the search volume of “The Row “has continued to rise. In the list released by Lyst for the fourth quarter of 2023, The Margaux handbag of “The Row” outperformed Miu Miu, Prada and Ralph Lauren and won the title of “The New Birkin”.
The high price of The Row handbags is essentially a precise pricing of quality, craftsmanship and concept, rather than a simple brand premium. Just as a collector of The Row said, “When you attend an event and come across someone who is also wearing The Row, it’s really a super interesting thing.” The Row provides an anonymous way for only other members of this club to discover each other. This hidden sense of identity and The ultimate pursuit of quality are precisely at the core of the value of The Row handbags
Whether The Row Margaux handbag is worth buying depends on a comprehensive consideration of its design value, practicality and investment attributes.
The Row Margaux is a high-end bag that combines minimalist aesthetics and pragmatism, suitable for consumers who pursue Quiet Luxury and long-termism. With its exquisite design and high-quality materials, it is hailed as a “competitor to Birkin”, but the high price ($4,000 to $8,000 for new models) and the uncertainty of investment returns may become barriers. If your budget is limited or you prefer fast fashion, it is recommended to consider alternatives. If craftsmanship and identity symbols are emphasized, Margaux remains a classic choice.
The minimalist crescent-shaped silhouette originated from the functional design of bowling bags. It has no Logo and relies on texture and cut to convey a sense of luxury.
The bag body is made of top-quality saddle leather or suede, which is shiny, soft and has a fine touch. The colors include classic black, mocha brown and moss green, etc., making it suitable for various styles of dressing.
Celebrities like Kendall Jenner and Jennifer Lawrence frequently wear their outfits, creating an “invisible social code” that is highly recognizable within their respective circles.
Size 15 (38.1×28×22.9cm) can hold a 13-inch notebook, a case and documents. It is equipped with a zipper pocket and card slot, which combines zoning and convenience.
The dual-handle design supports multiple carrying methods such as carrying by hand, shouldering or holding. The wide shoulder strap fits comfortably and frees up your hands.
It is lightweight (about 1.2kg) and made of wear-resistant material, making it suitable for both daily commuting and short trips.
Platforms like FASHIONPHILE offer unique size or material options. Professional inspection guarantees the rights of genuine products, and some rare items have a relatively large premium space.
Compared with classic models like Hermes Bolide, the price fluctuations of Margaux are significantly influenced by the trend of quiet luxury. Long-term holding requires attention to market trends.
If your budget is limited or you prefer to change into fashionable accessories, this might make you feel that it’s going too far.
You can purchase multiple mid-range bags (such as Strathberry) at the same price.
If you prefer the obvious social signals of luxury brands (such as LV, Gucci, etc.), Margot won’t give you that feeling.
Most people have no idea that this is a bag worth over 3,000 dollars. Only those in the fashion circle would recognize it.
Mainly neutral tones; There are no bold prints, seasonal drops, or playful shapes.
If you prefer diverse or expressive accessories, this is not ideal.
It is only available in flagship boutiques (New York, Los Angeles, London) or selected luxury retailers.
Without direct e-commerce from The Row, popular sizes sold out quickly.
| Brand/Bag | Price | Pros | Cons vs. Margaux |
| Celine Triomphe | ~$3,200 | Iconic hardware, strong resale | More logo-forward, trendier |
| Bottega Cassette | ~$3,400 | Bold texture, fashion-forward | Less versatile, heavier |
| Polène Numéro Dix | ~$650 | Similar minimalist shape | Lower leather quality, less refined hardware |
| Saint Laurent Sac de Jour Nano | ~$3,100 | Structured, professional | Stiffer, less slouchy elegance |
Yes, if you value subtle luxury, timeless design and exquisite craftsmanship. This is a very valuable bag that can be easily worn for many years without looking out of date.
The key to its “worth it” lies in transcending the attributes of ordinary consumer goods:
The Row Margaux handbag does have significant value from the perspective of materials. The top-quality leather and exquisite craftsmanship it selects make it a Luxury item worth investing in, especially suitable for consumers who pursue a Quiet Luxury style.
The first encounter reveals why this kind of leather is so respected:
The Margaux bag is centered on “no Logo, large capacity and high-quality leather”, perfectly aligning with the Quiet Luxury concept. It does not rely on prominent brand logos but conveys a sense of luxury through the texture and craftsmanship of the materials themselves. This understated luxury is even more tasteful.
Minimalist design and material balance: The half-moon-shaped silhouette is derived from the functional genes of bowling bags, but through the use of high-quality leather, it is transformed into a modern fashion symbol, retaining practicality while enhancing aesthetic value.
The Row bag is a signature product of The American luxury brand The Row. It is made of top-quality Italian full-grain calfskin, suede or rare leather, and the inner lining is mostly silk or lambskin. The hardware accessories are also custom-made solid metal, with a stable touch and smooth opening and closing. All handbags are handcrafted by experienced artisans in Italy, with a focus on details such as hand-dyed edges, even stitching and structural balance.
The Row perfectly embodies the fashion philosophy of “understated luxury” and is regarded as a long-term investment item that can be passed down, an alternative to Hermes.
If you are running your own bag business and want to customize a series of bags of The same quality as The Row, welcome to contact Gionar and explore the details of your products together.
material Genuine Leather Closure Type Open Lining suede…
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