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December 9 , 2025
The Goyard bag is a high-end luggage product launched by the French luxury brand Goyard. When you see a fashionable beauty carrying an elegant bag in the streets and alleys, then this bag is very likely to be a Goyard bag.
Goyard bags have become popular worldwide not only because they are lightweight and practical (as netizens have commented, “as light as a fart”) and easy to maintain (washable), but also because of their design concept that showcases taste in a low-key manner. It perfectly combines French elegance with modern pragmatism, meeting the demands of the workplace as well as adapting to leisure scenarios, making it a truly “flexible and adaptable” urban life companion.
This post will explore what material the Goyard bag is made of. Is it canvas? Or leather?
Goyard is a renowned French luxury brand specializing in handcrafted suitcases, handbags and accessories, famous for its signature Goyardine canvas, unique chevron patterns and unparalleled craftsmanship. Goyard was founded in 1853 (its origin can be traced back to Maison Martin in 1792), representing the pinnacle of understated luxury. It offers elegant, lightweight and durable works and has become a status symbol for global fashion connoisseurs.
Founded in 1853, formerly known as Maison Martin established in 1792, the brand was renamed and positioned by Francois Goyard.
In the early days, it custom-made multi-functional suitcases for European nobles. In 1892, it pioneered the iconic Y-shaped pattern Goyardine canvas, which appeared earlier than LV’s Monogram.
In the 1920s, it was granted a patent by the French government for designing the first suitcase that could accommodate a typewriter, and became the preferred brand of the royal family, nobility and celebrities.
Adhering to pure handcrafting, each bag goes through over 100 procedures and is completed by a hundred bag-making technicians in the French factory.
We offer lifetime after-sales service, including free repair, maintenance and customized services, reflecting our ultimate pursuit of quality.
They offer services such as letter abbreviation and pattern drawing. Face-to-face communication with the designer is required.
The customization cycle lasts for 3 to 6 months, and the price varies depending on the complexity of the design (special patterns need to be negotiated for pricing).
In 2024, it surpassed Hermes with a retention rate of 104% and became the most valuable luxury brand.
The second-hand market prices are stable, and the resale rate of classic models (such as Saint Louis) is as high as 85%.
It became popular because celebrities like Faye Wong and supermodel Naomi Campbell once carried Goyard bags on the street, and it was called the “Dog tooth bag”.
Representing the aesthetic of “low-key wealthy people”, it aligns with modern consumers’ pursuit of “hidden luxury”.
The Goyard bag is mainly made of its signature Goyardine canvas, which is not leather but a unique coated fabric renowned for its lightness, durability and water resistance. The brand also uses high-quality leather on some components and special parts.
The Goyard bag is made of two main materials: the iconic Goyardine canvas and high-quality French leather, complemented by carefully selected natural and metallic elements.
At the core of every Goyard bag is its proprietary Goyardine canvas, created by Edmond Goyardin 1892:
Goyard only uses the finest French leather for decoration, processing and finishing.
Goyard has adopted additional high-quality materials to enhance functionality and durability
Every Goyard bag is handcrafted in France, with meticulous attention to detail:
For limited editions, Goyard may include:
| Material Type | Specific Materials Used | Key Characteristics |
| Primary Material | Goyardine Canvas | Coated fabric blend of linen, cotton, and hemp; lightweight, waterproof, durable |
| Structural Materials | Poplar & Beech Wood, Palladium or Gilded Brass | Wood for frame/structure; metal for hardware (handles, locks) |
| Leather & Special Materials | Calfskin, Exotic Crocodile Skin | Leather for trims/details; exotic skins for high-end pieces; hand-painted finishes |
The signature material of the Goyard bag created by Edmond Goyard in 1892.
It is made of a mixture of cotton, flax and hemp, and its surface is coated with natural resin, which is waterproof and durable.
The famous Chevron “Y” pattern is hand-molded layer by layer rather than printed, which gives each piece subtle variations and a handcrafted feel.
This kind of canvas is lighter and more flexible than the coated canvas of brands like Louis Vuitton.
The handle, edges and reinforcements are made of high-quality cowhide leather (usually full-grain or smooth).
Over time, the leather will darken and develop a natural bronze color, especially for styles like the St. Louis handbag.
Goyard offers custom hand-painted acronyms, stripes and patterns, complementing the canvas with durable paint.
The inner lining is usually cotton or linen (for handbags) or leather (for structural bags).
In a nutshell: Goyard bags = Goyardine canvas + French leather craftsmanship + hand-painted art, lightweight yet luxurious.
Yes, Goyard bags are mainly made of a signature material called Goyardine canvas. This is not an ordinary canvas but a unique coated fabric that defines the brand’s identity.
Goyadin-coated canvas is a unique proprietary material that forms the core of many Goyard bags. It is woven from a mixture of natural fibers (including cotton, flax and hemp), and then coated with a layer of smooth natural resin. This coating endows the canvas with unique waterproof, durable and lightweight qualities, making it an ideal choice for both travel and daily use. Canvas is also renowned for its signature y pattern print, which is hand-painted by artisans, adding a touch of exclusivity and craftsmanship to each bag.
| Material/Component | Description | Key Characteristics |
| Primary Material: Goyardine Canvas | A blend of linen, cotton, and hemp fibers, coated with a protective gum | Waterproof, durable, lightweight, and thin |
| Leather Trimmings | High-quality calfskin (e.g., Chevroches Calfskin) is often used for handles and accents | Adds structure and a luxurious feel |
| Interior Lining | Made from linen and cotton | Provides a clean and soft inside |
| Structural Elements | Frame and structure made from poplar and beech wood; hardware from palladium or gilded brass | Provides shape and durability; adds a refined finish |
Goyard’s bags are not “all-leather” products, but rather a composite product made by combining its signature Goyardine canvas with carefully selected calfskin and other materials. The brand’s signature appearance and unique texture originate from this classic combination.
The leather components used in Goyard’s bags are in the key structural, functional and decorative parts of the bags. Goyard uses a variety of high-quality calfskin, such as Cervon calfskin and Chevroches calfskin. Leather is typically used in areas such as handles, shoulder straps, flip covers, corner bags and shoulder pads to enhance durability and a luxurious touch.
Goyard incorporates several types of premium leather for handles, trims, and accents:
| Leather Type | Characteristics | Usage |
| Chevroches Calfskin | Softest leather, subtle grain | Most common trim leather |
| Cervon Calfskin | Smooth, supple texture | High-end styles, lining |
| Clamecy Cowhide | Durable, structured appearance | Trunk-style bags, straps |
| Decize Taurillon | Distinctive pebble grain | Selected modern designs |
| Tavenay Suede | Luxurious softness | Interior linings, special editions |
| Corbigny Calfskin | Lightweight, smooth | Linings in select styles |
Many consumers mistakenly believe that Goyard is a leather brand, mainly because:
The price of Goyard bags ranges from $1,620 to $12,500, depending on the style, size and material. This iconic Saint Louis PM tote bag starts at $1,620 in the United States (€1,350 in Europe), while the exclusive limited edition Iris Nano Saigon is priced at $12,500.
| Size | US Price (2025) | EU Price (€) | Description |
| PM (Petite Modele) | $1,620 | € 1,350 | 11×19×6 in, reversible, open-top |
| GM (Grand Modele) | $1,890 | € 1,500 | 13×23×7 in, reversible, open-top |
| Size | US Price (2025) | EU Price (€) | Description |
| Mini | $2,770 | € 2,050 | 8×8×4 in, fully reversible |
| PM | $3,180 | € 2,350 | 11×19×6 in, fully reversible |
| MM | $3,590 | € 2,650 | 13×23×7 in, fully reversible |
| Size | US Price (2025) | Description |
| Mini (Souple/unstructured) | $3,560 | 20×15×7 cm, leather-trimmed |
| PM (Structured) | $6,357 | Features wooden frame and leather flap |
| MM | $7,495 | Larger structured version |
| Nano (Limited Edition) | $12,500 | 2025 Iris Limited Edition |
Perfect for first-time buyers or everyday use
For those seeking more luxury or special features
Statement pieces for collectors or special occasions
Investment pieces for serious collectors
The production cost of a Goyard bag is approximately between $200 and $1,000, depending on the style and complexity, accounting for 20-50% of the retail price.
The manufacturing cost of Goyard bags is a strictly confidential secret that we cannot determine directly as it involves complex factors such as high-end craftsmanship, unique materials and brand premium. The following is a detailed analysis of its cost structure:
Goyard bags are made of its signature Goyardine canvas, a durable material composed of a blend of linen and cotton, with a natural resin coating on the surface to enhance water resistance and durability. In addition, the edges and handles of the bags are usually made of high-quality goatskin or calfskin, and the choice of these materials all increases the cost.
Goyard bags are renowned for their exquisite craftsmanship. Each package requires 20 to 40 hours of meticulous labor, from the application of the coating to the final hand-painted pattern, every step demands highly professional knowledge and skills. Especially for hand-painted patterns, artisans need to use a cut-out template to draw on the fabric and do at least four rounds of hand-painting before they can create a side-by-side Y-shaped pattern in four colors. This fully manual production process not only takes a lot of time and effort but also increases costs.
The design of Goyard bags is unique and classic. Its design team needs to invest a lot of time and energy in developing new styles and patterns. These design costs will also be allocated to the manufacturing cost of each bag.
As a luxury brand, the prices of Goyard bags incorporate brand premium. Consumers purchase Goyard bags not only for their practicality and aesthetics, but also for the identity and status represented by the brand. Therefore, brand premium is also an important component of its manufacturing cost.
Counterfeit Goyard bags: The production cost in China, Southeast Asia or other counties is $10 to $30, made of printed vinyl, synthetic leather and machine-sewn. The price ranges from 80 to 200 US dollars.
True Goyard: Cost 200-1000, made of natural materials and handcrafted.
The differences between them in terms of weight, smell, texture and lifespan are quite obvious – genuine Goyardines are light in weight, odorless and elegant with age; Counterfeit goods are malleable, very hard and will crack within a few months.
If you are running your own bag business and want to use the same materials as Goyard to produce a batch of bag products, Gionar can just provide you with the corresponding solution, allowing you to produce bags with the same materials as Goyard or similar quality standards at a low cost.
This series of bags is inexpensive, with a production cost of less than 50 US dollars. However, they are very durable and remain in perfect condition even after several years of use.
The core material of Goyard is Goyardine canvas rather than leather. This special canvas not only gives the brand a unique identity but also offers more practical, lightweight and easy-to-maintain features than traditional leather. Although Goyard does offer a small number of high-end leather products, the Goyard bags commonly seen on the market are mainly made of this innovative canvas.
If you are running your own bag business and want to create bags similar to Goyard’s, welcome to contact Gionar. Let’s work together to create miracles for your bags.
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