Huadu Shiling International Leather City & Bag Market in Guangzhou

Shiling International Leather City in Huadu District, Guangzhou is one of the largest and most influential professional leather goods markets in China (and even Asia), renowned for its wide variety of leather products and wholesale opportunities. The core area known as the “Capital of Leather Goods in China”.

This article will explore the leather market in Shiling, Huadu. If you are looking for a leather bag manufacturer, this article will help you find a partner for your bag business.

The location of Shiling International Leather City

Shiling International Leather City is located in Shiling Town, Huadu District, Guangzhou City. Its specific address is No. 71-74, Hehe Road, Lingnan Industrial Zone, Shiling Town, Huadu District, Guangzhou City, China. It is about 15 kilometers away from Guangzhou Baiyun International Airport and about 5 kilometers away from Guangzhou North Railway Station. The logistics network is well-developed, facilitating the travel of domestic and foreign merchants.

This market is adjacent to major transportation arteries such as National Road 107 and Guangqing Expressway, allowing for quick access. The Guangzhou-Qingyuan Intercity Railway has Shiling Station. In the future, the Metro Line 24 is planned to stop at Shiling, and the transportation advantage will be further enhanced.

The subway and bus station of Shiling International Leather Bag Market

Take Guangzhou Metro Line 9 to Huadu Square Station. Take a taxi (15-25 minutes) or a local bus (such as Bus No. 715 or 113) from there to the market.

By car/taxi: It takes 40 to 60 minutes to drive from the center of Guangzhou (depending on traffic conditions). Use navigation applications such as Autonavi Maps or Baidu Maps.

By bus: Take a direct bus from major bus stations in Guangzhou (such as Guangzhou Bus Station and Tianhe Long-Distance Bus Station) to Shiling.

The market scale and industrial agglomeration of Shiling International Leather City

The Shiling Leather City has a total construction area of approximately 800,000 square meters, with over 4,200 shops. It has gathered more than 4,000 leather goods manufacturing, raw material and auxiliary material distribution enterprises and trading houses. Its radiation range is extremely wide. Its products are sold throughout the country and even to 142 countries and regions around the world, accounting for more than 60% of the imitation luggage market in Europe and America. The annual transaction volume exceeds 60 billion yuan, of which 28 billion yuan comes from e-commerce sales.

The average daily transaction volume of Shiling Leather City reaches 30 million yuan, accounting for 40% of the national leather transaction volume and 60% of that in Guangdong Province. Shiling Town has over 8,800 leather goods and luggage manufacturers and 17,000 supporting service merchants. It produces more than 700 million bags annually, forming a complete industrial chain covering design, production, processing, sales and logistics.

Quick At-a-Glance Summary of Shiling International Leather City

The main business types of each phase of the Shiling International Leather City:

The development history of Shiling International Leather City

The leather goods industry in Shiling, Huadu, originated from the first handcrafted leather goods workshop in 1978. After more than 40 years of development, it has become a well-known “Leather Goods Capital of China” both at home and abroad. The China (Shiling) Leather and Leather Goods Festival is an industry event held in late October every year (after the Autumn Trade Fair). It has been successfully held for 12 sessions so far and has become an important platform for professionals in the leather and leather goods industry at home and abroad to exchange, release authoritative information and make deals.

The products of Shiling International Leather Market

The products operated in the market cover the entire industrial chain of leather and leather goods

• Raw materials: genuine leather, artificial leather, synthetic leather, eco-friendly leather, etc.
• Accessories: hardware (zippers, lock clasps, decorative clasps), lining fabric, webbing, pull rods, etc.
• Finished products and equipment: Luggage products (handbags, backpacks, suitcases), leather goods machinery and chemical auxiliary materials.

Its business model mainly consists of wholesale, direct sales and cash spot transactions, and it supports small-batch customization. There are numerous banking institutions in the area, with complete financial services, which is convenient for business settlement.

The industrial status of Shiling International Leather Bag Market

Shiling Leather City has been listed as one of the five leading professional markets in Guangdong Province, and it is also one of the four major leather wholesale markets in Guangzhou and a key professional leather market supported and cultivated nationwide. Every year, it attracts over 500,000 domestic and foreign merchants to purchase, including international buyers from Italy, Spain, South Korea, Hong Kong, USA and other places. Since 2001, the China (Shiling) Leather and Leather Goods Festival has been held here every year. Up to now, it has been successfully held for many sessions and has become an international industry event. Each session attracts over 150,000 industry professionals and achieves a transaction volume of more than 1 billion yuan. It is the “barometer” of China’s leather goods industry.

Innovation and Digital Transformation of Shiling International Leather Market

Facing rising costs and fluctuations in overseas markets, Shiling actively promotes industrial upgrading:

• Digital platform: A “cloud platform” has been established to integrate information on factories, merchants, and raw and auxiliary materials. Currently, 77 enterprises have connected to the cloud service.
• Shared Manufacturing Center: Build a 1,500-square-meter shared manufacturing center to promote cluster collaborative production.
• E-commerce live streaming: Build a 20,000-square-meter e-commerce live streaming base and encourage enterprises to expand domestic and international sales channels through live streaming. In 2021, Shiling International Leather Market organized leather goods enterprises to conduct trade matching with European purchasers through cloud negotiation meetings.

The markets and extended areas around Shiling Leather City

In addition to the core Shiling International Leather City, Shiling is also home to several distinctive specialized markets, which together form a vast leather goods industry ecosystem.

• Shiling (Global) Leather and Hardware Leading Market (狮岭(全球)皮革五金龙头市场): Facing the main market across the street, it has a total construction area of 300,000 square meters, focusing on four major business formats: leather, nylon, fabric, and hardware. It adopts the model of “International leading flagship store + business headquarters”.
• Xilong (International) Leather Goods Accessories Procurement Center (喜龙（国际）皮具辅料采购中心): With a total construction area of 50,000 square meters, it mainly deals in leather goods handbag bottom support accessories, lining fabrics, etc.
• Shiling Old Street Leather Goods Raw Materials Wholesale Market (狮岭老街皮具原辅材料批发市场): The earliest distribution center for leather goods and luggage raw materials in Shiling, it still has hundreds of stores dealing in hardware, auxiliary materials, lining fabrics and even second-hand materials.
• Shiling Jun Tian Tan Wu Leather Market (狮岭军田谭屋皮革市场): Renowned for dealing in surplus and second-hand leather and auxiliary materials of all kinds, it even attracts international merchants to come and hunt for goods.
• Shiling Lingnan Industrial Zone Hehe Road Auxiliary Materials Market (狮岭岭南工业区合和路辅料市场): Adjacent to the main market, nearly 200 merchants are concentrated in dealing in non-woven fabrics, bran paper and other base materials as well as hardware.
• Shiling Nahai Leather Goods and Accessories Expo Park (狮岭纳海皮具饰博园): Positioned as a high-end leather goods industry platform, it integrates research and development, brand display and trading.
• Shiling Baofeng Leather Materials City (狮岭宝峰皮具材料城): It forms a tripartite confrontation with the main market and the leading hardware market, dealing in leather, fabric, hardware, etc.

Policy support for Shiling Leather Bag Market

In 2017, the Guangzhou Huadu Leather and Leather Goods Market (Phases 1-10) was approved as a pilot for market procurement trade, simplifying the customs clearance process for small-scale export goods and promoting the facilitation of international trade.

Shiling has 8 national-level industrial public service platforms, including an intellectual property rapid rights protection center, a postdoctoral research workstation, and a national-level leather and leather goods testing center, providing a solid backing for research and development innovation and brand protection.

The current situation of Shiling Leather Market

At present, the commercial activity in Shiling Leather Goods City has declined compared to the past, and many merchants are facing operational pressure. This region, with its industrial agglomeration effect, commercial atmosphere and geographical advantages, once attracted a large number of practitioners. A certain merchant has been operating in Shiling since 2008. Currently, its business is significantly less than before. The majority of its customers are old ones, and the growth of new customers is sluggish.

It is reported that the Shiling Leather Market situation has been rather sluggish recently, and old customers have become the main support for maintaining business operations. Since 2003, the company where a certain merchant works has turned to the foreign trade market. However, the order volume in overseas markets has dropped by about 20%, and it is difficult to recover the payment for goods, which has led to the closure of some foreign trade stores due to capital turnover problems.

Although Shiling Leather City still has a certain scale and a steady flow of people, the overall market shows a downward trend. Although there are still brands committed to improving service quality, the sluggish market has led some merchants to blindly follow international trends, which has instead further increased the difficulty of operation.

Other major leather markets in Guangzhou

Guangzhou also has other well-known leather and leather goods markets, especially in Baiyun District and Yuexiu District, which are closer to the city center.

• Baiyun World Leather Trading Center: It is regarded as one of the largest and most famous leather markets. This is a one-stop store that offers a wide range of leather goods and materials.
• Sanyuanli Leather Goods Market: Renowned for handbags and other leather goods accessories. This is a very popular destination for wholesalers and those seeking fashionable items.
• Guihuagang Leather Market: One of the oldest leather markets in Guihuagang, it is renowned for its good quality and low prices.

Conclusion

Guangzhou Huadu Shiling International Leather City, with its extreme scale effect, complete industrial chain, convenient transportation and logistics, strong innovation and transformation capabilities, as well as strong policy support, has formed an integrated leather industry cluster integrating raw material markets, exhibition centers, industrial parks and research institutes, and has firmly held the leading position in China’s leather and leather goods industry.

Guangzhou Huadu Shiling International Leather Bag Market is not only an important source base for global purchasers, but also a barometer and innovation engine for the development of the industry.

If you are running your own bag business and are looking for a bag manufacturer, welcome to contact Gionar. We offer high-quality customizable bag services. Let’s create your brand bags together!